April 29, 2011 8:06 AM |
This year marks the 5th anniversary of the Joe Fresh® brand and I could not be more proud!
When we first started people were a little surprised to see clothing in their grocery store, especially good quality, fashionable clothing – it was something that hadn’t really been done before in Canada. It was an exciting idea – using food as a platform to sell style. When Loblaws Companies Limited approached me with the idea, we really wanted the brand to be about the democratization of fashion, and the thought of bringing stylish, affordable apparel coast to coast was thrilling. Galen Weston really understood the vision and has championed the brand every step of the way. We knew we were onto something good and Joe Fresh took off.
February 8, 2011 8:34 AM |
Robert Legere manages one of our busiest stores on Granville St in Vancouver. He leads a stylish and dedicated team who go above and beyond to help our customers. Meet the man behind our very first free-standing store! Read More
October 14, 2010 10:56 AM |
Just back from another exciting trip to New York, shooting our holiday TV spots. Hope you are going to love the new commercials as much as I do!
Didn’t have much time to shop, but there is always time for people watching! (I’m totally obsessed with Tommy Ton’s street style pics from fashion week). And happy to report that denim (my favorite) is still going strong…especially shirts. Joe has some really cute ones coming into store that would look great on their own or under a blazer (or work the double denim look). Leopard is also everywhere (I was starting to see spots in my sleep), some stores still have a few of our faux fur jackets left and you can look forward to our ladylike faux fur scarf! And the last street style trend I saw is the high heel desert boot – everything from a khaki suede crepe sole wedge to a high heel sexy stiletto. This season, they are the wear with anything boot. Check out the Joe Fresh version in black or brown (above) – it’s perfect!
Well, off to Vancouver this weekend for the new Granville store opening – the street concert is going to rock! More news of that when I get back, hopefully I won’t be too busy with last minute fittings and styling for our Spring 2011 Fashion Show (watch on Oct 20) to write.
Wish me Luck!!!!
October 7, 2010 11:14 AM |
The very first free-standing Joe Fresh Style® Flagship store to open on Wednesday October 13, 2010 in Vancouver, B.C!