This month we were honoured to be asked by talented New York manicurist, Jin Soon Choi, to sponsor the nail polish for two of the shows, Doo.Ri and Theory (above), she was working on for New York Fashion Week!

DOO.RI

At the Doo.Ri show, Jin layered our brand new Latte polish over Cement for the perfect greige shade. It looked lovely with the dramatic clothing.

THEORY

Olivier Theyskens, who is the new designer for Theory, personally selected 6 shades with Jin that complimented the colours of his Fall 2011 collection. Fog, Eggplant, Storm, Prune, Latte, and Wine polishes were used to match the earthy tones of the clothing.

We regularly work with Jin on the Joe Fresh advertising campaign and are always blown away but her creativity and charming demeanor. She also works on big projects such as editorials for Vogue, W, Allure, InStyle and Harper’s Bazaar magazines, campaigns for Prada, Dior, Lanvin, and Balenciaga. The New York Times Magazine has crowned her the “Nail Guru!” We’re thrilled to get to work with one of the industry’s very best.