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fall 2011 must-have’s…

Posted By
Adrienne Shoom on | comments 0

 

Hey Joe Fresh fans!

Autumn has finally hit and I couldn’t be more excited to rock the season’s looks! This fall Joe Fresh® hits it big with three majorly haute trends: the ‘70s, minimalism and Parisian chic.  Love them all!

Ladies, to inspire your fall shopping I wanted to share my list of my must-haves:

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fast and fun beauty looks…

Posted By
Simone Otis on | comments 0

A few easy beauty ideas to transition your look from summer to fall!

Digging Gold

With or without the last remnants of your summer tan, gold accents are a pretty and soft way to play up your features. Read More

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joe fresh pops up at the beach…

Posted By
Joe Fresh® Team on | comments 2

On Memorial Day weekend we opened the doors to our first pop-up store in New York’s exclusive waterfront resort area, the Hamptons. The store is on the corner of Main Street in East Hampton and decked out in the summer’s hottest fashions with a distinct beach-ready vibe – think bright bikinis with striped cover-ups, seersucker shorts and classic polos. Read More

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digital inspirations

Posted By
Simone Otis on | comments 0

Just as many other beauty and fashion junkies will tell you, I spend plenty of time browsing the web. Of course I visit the top tried, tested and true sites Style.com, Thecut.com etc., but for a peek at some of my more personal digital inspiration here are my top go-to pages: Read More

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camp checklist

Posted By
Joe Fresh® Team on | comments 6

Summer Hat $6, 1-Piece Swim Suit $14, Cuffed Shorts $12, Thong Sandals $14

Hey Joe Fresh® fans,

Sorry for not writing – I have been back and forth to New York shooting our Fall 2011 look book (which, by the way, looks fabulous) and haven’t had much time to shop! But ladies – you should definitely run to the store to see if you can grab any “Fresh off the Runway” – I managed to score a short sleeve Breton strip tee – very nautical chic!! Read More

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red jeans on…

Posted By
Joe Fresh® Team on | comments 3

 Hey Joe Fresh friends!

Hope you are enjoying the sunshine and the summer. I know I am! Tennis lessons (not sure why I am not getting any better…), lots of cycling and styling the Fall Joe Fresh TV spots.

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hint of glint

Posted By
Simone Otis on | comments 8

One of my go-to products in my kit is my new Joe Fresh® cream eye shadow! They are so versatile: the soft shine is very fresh looking, and with the right shade you can use them to line, contour or shade your eyes. They can be worn on their own or used to layer and build depth with powder eye shadows. Read More

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summer listening

Posted By
Joe Fresh® Team on | comments 7

If you’re anything like us, your summers are marked with a particular song or album that carries on as a reminder of those warm nights and carefree days.

Here’s what the Joe Fresh® team is listening to right now (who knows, maybe we’ll inspire your new summer anthem!): Read More

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mad for dad

Posted By
Joe Fresh® Team on | comments 15

 

Whether your papa is near, far, or anywhere in between we’re sure that he’s a pretty awesome guy, so treat him to something special from Joe Fresh® this year. Happy Father’s Day to all those incredible dads out there!

Check out our top 5 picks: Read More

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joe’s signature slippers

Posted By
Joe Fresh® Team on | comments 5

(Image source: thegirlwiththemessyhair.blogspot.com)

If there is one article of clothing Joe Mimran is known for, it’s his velvet slippers (even his look-alike Barbie doll sports them!). In March, The Star’s fashion reporter Derrick Chetty asked about his signature style and what said the most about him. Joe’s response?  “Shoes. My signature shoe is a pair of velvet slippers. I came across a pair on Jermyn St. in London 20 years ago and have worn them ever since. My current favourite pair has a skull and crossbones on them.” Read More

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summer beauty trends

Posted By
Simone Otis on | comments 7

There is a great thing that’s happening in fashion right now – a sense of “anything goes”. You can easily be right on trend whether you’re colour-blocking in bold brights, wearing head-to-toe crisp white, looking cool in minimalist tones of camel or khaki or wearing one of the many other hot looks this season. Here are a couple of sure-fire ways to keep your makeup look on trend, no matter what you’re wearing. Read More

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spring 2011 fresh off the runway

Posted By
Joe Fresh® Team on | comments 7

In the fashion world, we are always a season ahead of ourselves. We celebrated another successful fashion week with our Fall 2011 collection in March, and while that’s got everyone buzzing excitedly about cozy knits and tailored coats, let’s not forget to enjoy the season we’re in now (especially now that the warm weather has finally arrived)! In select stores now is our latest Fresh off the Runway collection featuring pieces from our Spring 2011 fashion show. And trust us, they are ah-mazing! Read More

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guest post: oh my heart

Posted By
Joe Fresh® Team on | comments 1

We stumbled upon the Oh My Heart blog and were immediately taken with Kate’s sweet style! If you’re looking for wardrobe inspiration look no further. Read on to see the many ways she styles up a summery gingham shirt… Read More

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summer must-haves

Posted By
Adrienne Shoom on | comments 8

Hey Joe Fresh fans!

I know it’s been way too long…. but I promise to write more and keep you up-to-the-minute on all the haute new items for summer.

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Guest Post: MJ from Rethink

Posted By
Joe Fresh® Team on | comments 3

MJ DeCoteau is the Executive Director of Rethink Breast Cancer. She not only founded this youthful and inspiring charity but brought the Fashion Targets Breast Cancer campaign to Canada! Read on about how she got involved…

1994 US campaign featuring Claudia Schiffer

From the moment the Fashion Targets Breast Cancer t-shirt campaign launched back in 1994, it captured my imagination. Read More

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